This is a book about being a disruptor, doing things differently and having ideas that will change the world, or at least your world. It is also about turning those ideas into reality.
This book focuses on positive disruptive innovation and is an interactive workbook that will help you create or refine your business idea and take it from concept to market.
It will encourage you to define your customer, identify the competition and then outsmart them.
If you're starting a new business, it's not enough to shake things up gently but it's about thinking big, being innovative and making a difference.